Born and raised in Dallas. Attended Highland Park High School and graduated in 1992. Competed on the wrestling team and was regional champion in my weight class. Attended Baylor University and graduated with a Bachelor of Business Administration. Franchise owner, operator with Exxon, Quiznos, Pizza Inn, and TCBY yogurt and attended franchise training for each. Held a Financial Analyst position with WorldCom, Carrier, Dr Pepper, and Sabre. While at Sabre, transitioned into Marketing in the Strategy team. Left to return to an entrepreneurial pursuit. Also consulted with several startups during this time. Moved to the Finger Lakes region of New York to help my family operate Plum Point Lodge, Sapalta restaurant, and FLX Vacations.
I have used Google Analytics since 2009 and I have been certified since 2014. I have installed, optimized, and analyzed traffic, inbound marketing initiatives, and site content for eight different sites.
I have run a number of Google Adwords campaigns for several brands. Specific certification details can be viewed on my Google Acedamy Profile page.
Set up a number of inbound marketing, marketing automation, and lead generation projects that leverage web properties and mobile applications to gain marketing qualified leads (MLQs).