Born and raised in Dallas. Attended Highland Park High School and graduated in 1992. Competed on the wrestling team and was regional champion in my weight class. Attended Baylor University and studied Computer Science, Business, Finance, Entrepreneurship and graduated with a Bachelor of Business Administration. Franchise owner, operator with Quiznos, Pizza Inn, and TCBY yogurt and attended franchise training for each. Held a Financial Analyst position with WorldCom, Carrier, Dr Pepper, and Sabre. While at Sabre, transitioned into the Marketing group as a Strategic Planning Manager. Left to return to an entrepreneurial pursuit. Also consulted with several startups during this time.
I have used Google Analytics since 2009 and I have been certified since 2014. I have installed, optimized, and analyzed traffic, inbound marketing initiatives, and site content for eight different sites.
I have run a number of Google Adwords campaigns for several brands. Specific certification details can be viewed on my Google Acedamy Profile page.
Set up a number of inbound marketing, marketing automation, and lead generation projects that leverage web properties and mobile applications to gain marketing qualified leads (MLQs).