Innovative Data Driven Marketing Leader with experience managing close to $1M in annual paid search advertising campaigns. Texas native and Baylor grad who loves craft beer, baseball, and sci-fi movies. Currently studying Data Science & Statitics at MIT.
Provided financial planning/analysis for all non-air revenue and the technology expense lines. Created annual budgets, P&L statements, monthly variance explanations and forecasts. Prepared reports and conducted presentations for the SEC, the U.S. Department of Commerce, and the board of directors.
Provided various financial plannaing and analsys for various overseas groups in a large public communications company. Revenue planning and deal review for a large softdrink company.
Managed three quick-serve restaurant franchises, a car wash, and a convience store and gas station. Attended franchise training for all three concepts. Managed a team of two dozen people and trained management group. Managed marketing initiatives for each concept coordinating with franchise headquarters, softdrink distributors, and tabaco companies who provided marketing funds and product discount.
I have used Google Analytics since 2009 and I have been certified since 2014. I have installed, optimized, and analyzed traffic, inbound marketing initiatives, and site content for eight different sites.
I have run a number of Google Adwords campaigns for several brands. Specific certification details can be viewed on my Google Acedamy Profile page.
I built a wireframe and business plan for an insurance company that was interested in creating a pilot log mobile and tablet app to log pilot flight hours and the type of aircraft. Additionally, the pilot could periodically submit his flight log to insurance companies to get auto-generated insurance quotes.View Wireframe
TapGoods is a s an online marketplace enabling people to rent their stuff on a short-term basis. Items can be picked up or delivered using TapGoods' Door-To-Door service. TapGoods collects 20% on each rental. Popular rental categories include party rentals, equipment rentals, recreational items, and moving equipment.View Site
The mVT © is the only FDA cleared hyper acuity vision monitoring platform that helps doctors track changes in vision for AMD and diabetic patients. Patients use a simple test administered on their mobile device or tablet. Doctors can monitor and are notified when there are changes in their patients vision.View Site
Jables is a digital entertainment guide with a comprehensive list of entertainment options that users can sort and filter. Jables uses artificial intelligence to prioritize events based on user interactions on the site. Additionally, Jables produces a weekly YouTube show that highlights cool events in large metroplitan areas.View Site
My uncle, Kip Slawter, was in an accident that left him a quadriplegic. He is a pastor, but the accident made preaching impossible. He wanted to continue spreading the gospel and share his story as a quadripelegic, so I have helped him with his site. The site is a WordPress site that is now hosted on HostGator. I provide quarterly analytics on traffic sources and his most popular posts. I also implemented social sharing, a custom theme, and optimized the site for search engines.View Site
Red Flying Horse was a proof of concept for a local show that highlighted cool events like theater, festivals, and music. 13 episodes were completed that as of the end of 2016 had garnered over 27 thousand views, of which 73% were views from people in Texas. Additionally, the largest channel was Google and YouTube search.View Videos